Virtual Worlds

Digital authenticity in Commercial Virtual Worlds is the catalyst to foster vibrant brand communities and cultivate unwavering brand loyalty. The immersive environment of a virtual world is ripe for creating interactive experiences, like configurators for assemble-to-order products such as vehicles or machines, and virtual showrooms for assemble-to-stock products like home appliances or furniture. These immersive experiences push virtual product interactions and product-consumer interplay to new heights, while  providing invaluable insights from end-user interactions.